TY  - BOOK
AU  - Walker,Orville C.,Jr
AU  - Boyd,Harper W.
AU  - Larreche,Jean-Claude
TI  - Marketing strategy : planning and implementation
SN  - 0256206929
AV  - HF5415.13 W344M 1996
PY  - 1996///
CY  - Chicago, Ill.
PB  - Irwin
KW  - MARKETING
KW  - MANAGEMENT
ER  -