TY  - BOOK
AU  - Dibb,Sally
AU  - Simkin,Lyndon
AU  - Bradley,John
TI  - The marketing planning workbook : effective marketing for marketing managers
AV  - HF5415.13 D522M
PY  - 1996///
CY  - London
PB  - Routledge
KW  - MARKETING
KW  - PLANNING
ER  -