TY  - BOOK
AU  - Acuff,Dan S.
AU  - Reiher,Robert H.
TI  - What kids buy and why : the psychology of marketing to kids
AV  - HF5415.32 A283W
PY  - 1997///
CY  - New York, N.Y.
PB  - Free Press
KW  - CHILD CONSUMERS
KW  - NEW PRODUCTS
KW  - CHILD DEVELOPMENT
KW  - COGNITION IN CHILDREN
ER  -