TY  - BOOK
AU  - Dalrymple,Douglas J.
AU  - Parsons,Leonard J.
TI  - Marketing management : text and cases
AV  - HF5415.13 D347M 1995
PY  - 1995///
CY  - New York, N.Y.
PB  - Wiley
KW  - MARKETING
KW  - MANAGEMENT
KW  - CASE STUDIES
ER  -