TY  - BOOK
AU  - Bowersox,Donald J.
AU  - Cooper,M.Bixby
TI  - Strategic marketing channel management
T2  - McGraw-Hill series in marketing
SN  - 0071129162
AV  - HF5415.129 B683S 1992
PY  - 1992///
CY  - New York, N.Y.
PB  - McGraw-Hill
KW  - MARKETING CHANNELS
KW  - MANAGEMENT
KW  - BUSINESS LOGISTICS
KW  - PHYSICAL DISTRIBUTION OF GOODS
N1  - Includes bibliographical references and index
ER  -