Schiffman, Leon G. <br/><br/>
Consumer behavior / 
Leon G. Schiffman, Leslie Lazar Kanuk 
 - 6th ed. 
 - Upper Saddle River, N.J. :  Prentice Hall,  c1997 
 - 672 p. :  ill. (some col.) 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0133729885 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CONSUMER BEHAVIOR<br/>MOTIVATION RESEARCH (MARKETING)
<br/><br/><label>LC Class. No.: </label>HF5415.32  / S343C 1997