Ferrell, O.C.  1945- <br/><br/>
Strategic marketing management : text and cases 

 - Cincinnati, Ohio :  South-Western Pub. Co.,  1994 
 - 404 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HF5415.13  / F477S