TY  - BOOK
AU  - Ferrell,O.C.
AU  - Lucas,George H.
AU  - Luck,David Johnstone
TI  - Strategic marketing management : text and cases
AV  - HF5415.13 F477S
PY  - 1994///
CY  - Cincinnati, Ohio
PB  - South-Western Pub. Co.
KW  - MARKETING
KW  - MANAGEMENT
ER  -