TY  - BOOK
AU  - Peter,J.Paul
AU  - Olson,Jerry Corrie
TI  - Understanding consumer behavior
AV  - HF5415.33 .U6 P473U
PY  - 1994///
CY  - Burr Ridge, Ill.
PB  - Irwin
KW  - CONSUMER BEHAVIOR
KW  - UNITED STATES
KW  - CASE STUDIES
ER  -