TY  - BOOK
AU  - Jones,John Philip
TI  - When ads work : new proof that advertising triggers sales
AV  - HF5823 J663W
PY  - 1995///
CY  - New York, N.Y.
PB  - Lexington
KW  - ADVERTISING
KW  - CASE STUDIES
KW  - SALES PROMOTION
ER  -