Drawbaugh, Kevin <br/><br/>
Brands in the balance : meeting the challenges to commercial indentity 

 - London :  Reuters,  2001 
 - 278 
<br/><br/><label>ISBN: </label>0273650351 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND NAME PRODUCTS<br/>BRAND NAME PRODUCTS--CASE STUDIES
<br/><br/><label>LC Class. No.: </label>HD69 .B7  / D728B