TY  - BOOK
AU  - Drawbaugh,Kevin
TI  - Brands in the balance : meeting the challenges to commercial indentity
SN  - 0273650351
AV  - HD69 .B7 D728B
PY  - 2001///
CY  - London
PB  - Reuters
KW  - BRAND NAME PRODUCTS
KW  - CASE STUDIES
ER  -