Kotler, Philip. <br/><br/>
Marketing for hospitality and tourism 

 - 2nd ed. 
 - Upper Saddle River, N.J. :  Prentice Hall,  1999 
 - 800 
<br/><br/><label>ISBN: </label>0130807958 0130110310 
<br/><br/><label>Subjects--Topical Terms: </label><br/>HOSPITALITY INDUSTRY--MARKETING<br/>TOURIST TRADE--MARKETING
<br/><br/><label>LC Class. No.: </label>TX911.3 .M3  / K674M 1999