TY  - BOOK
AU  - Blattberg,Robert C.
AU  - Neslin,Scott A.
TI  - Sales promotion : concepts, methods, and strategies
AV  - HF5438.5 B527S
PY  - 1990///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - SALES PROMOTION
ER  -