Sirgy, M. Joseph <br/><br/>
Integrated marketing communications : a systems approach 

 - Upper Saddle River, N.J. :  Prentice Hall,  1998 
 - 312 
<br/><br/><label>ISBN: </label>0132056186 
<br/><br/><label>Subjects--Topical Terms: </label><br/>COMMUNICATION IN MARKETING
<br/><br/><label>LC Class. No.: </label>HF5415.123  / S573I