TY  - BOOK
AU  - Sirgy,M.Joseph
TI  - Integrated marketing communications : a systems approach
SN  - 0132056186
AV  - HF5415.123 S573I
PY  - 1998///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - COMMUNICATION IN MARKETING
ER  -