Marketing management : a relationship marketing perspective 

 - Hampshire :  Macmillan Business,  2000 
 - 295 
<br/><br/><label>ISBN: </label>0333777506 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HF5415.13  / M374