TY  - BOOK
AU  - Leenders,Michiel R.
AU  - Blenkhorn,David L.
TI  - Reverse marketing : the new buyer-supplier relationship
SN  - 0029183812
AV  - HD39.5 L436R
PY  - 1988///
CY  - New York, N.Y.
PB  - Free Press
KW  - INDUSTRIAL PROCUREMENT
ER  -