Pickton, David <br/><br/>
Integrated marketing communications 

 - Harlow :  Financial Times Prentice Hall,  2001 
 - 752 
<br/><br/><label>ISBN: </label>0273625136 
<br/><br/><label>Subjects--Topical Terms: </label><br/>COMMUNICATION IN MARKETING<br/>ADVERTISING MEDIA PLANNING
<br/><br/><label>LC Class. No.: </label>HF5415.123  / P524I