TY  - BOOK
AU  - Pickton,David
AU  - Broderick,Amanda
TI  - Integrated marketing communications
SN  - 0273625136
AV  - HF5415.123 P524I
PY  - 2001///
CY  - Harlow
PB  - Financial Times Prentice Hall
KW  - COMMUNICATION IN MARKETING
KW  - ADVERTISING MEDIA PLANNING
ER  -