TY  - BOOK
AU  - Yadin,Daniel
TI  - Creative marketing communications : a practical guide to planning, skills and techniques
SN  - 0749434589
AV  - HF5415.123 Y324C 2001
PY  - 2001///
CY  - London
PB  - Kogan Page
KW  - COMMUNICATION IN MARKETING
KW  - PUBLIC RELATIONS
KW  - ADVERTISING
KW  - Advertising copy
ER  -