TY  - BOOK
AU  - Bowersox,Donald J.
TI  - Management in marketing channels
AV  - HF5415.125 B682M
PY  - 1980///
CY  - Auckland
PB  - McGraw-Hill International
KW  - MARKETING CHANNELS
KW  - MANAGEMENT
KW  - MARKETING MANAGEMENT
KW  - CASE STUDIES
ER  -