Pride, William M. <br/><br/>
Instructor's resource manual marketing : concepts and strategies 
 Marketing : concepts and strategies 

 - 9th ed. 
 - Boston, Mass. :  Houghton Mifflin,  1995 
 - 435 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>LC Class. No.: </label>HF5415  / P742I