Lovelock, Christopher H. <br/><br/>
Marketing challenges : cases & exercises 

 - 3rd ed. 
 - New York, N.Y. :  McGraw-Hill,  1993 
 - 628 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--CASE STUDIES<br/>MARKETING--PROBLEMS, EXERCISES
<br/><br/><label>LC Class. No.: </label>HF5415  / L683M 1993