TY  - BOOK
AU  - Lovelock,Christopher H.
AU  - Weinberg,Charles B.
TI  - Marketing challenges : cases & exercises
AV  - HF5415 L683M 1993
PY  - 1993///
CY  - New York, N.Y.
PB  - McGraw-Hill
KW  - MARKETING
KW  - CASE STUDIES
KW  - PROBLEMS, EXERCISES
ER  -