Jones, John Philip <br/><br/>
What's in a brand? : building brand equity through advertising 

 - New Delhi :  Tata McGraw-Hill Pub. Co.,  1998 
 - 335 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING<br/>BRAND NAME PRODUCTS
<br/><br/><label>LC Class. No.: </label>HF5823  / J663W