TY  - BOOK
AU  - Jones,John Philip
TI  - What's in a brand? : building brand equity through advertising
AV  - HF5823 J663W
PY  - 1998///
CY  - New Delhi
PB  - Tata McGraw-Hill Pub. Co.
KW  - ADVERTISING
KW  - BRAND NAME PRODUCTS
ER  -