TY  - BOOK
AU  - Staudt,Thomas A.
AU  - Taylor,Donald Arthur
AU  - Bowersox,Donald J.
TI  - A managerial introduction to marketing
AV  - HF5415.13 S728M 1976
PY  - 1976///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - MARKETING
KW  - MANAGEMENT
KW  - INDUSTRIAL MANAGEMENT
KW  - MARKETING RESEARCH
ER  -