TY  - BOOK
AU  - Pelton,Lou E.
AU  - Strutton,David
AU  - Lumpkin,James R.
TI  - Marketing channels : a relationship management approach
SN  - 0071146369
AV  - HF5415.129 P447M
PY  - 1997///
CY  - Boston, Mass.
PB  - Irwin/McGraw-Hill
KW  - MARKETING CHANNELS
KW  - RELATIONSHIP MARKETING
ER  -