TY - BOOK AU - Kendall,Robert Leon TI - Public relations campaign strategies: planning for implementation SN - 0673996921 AV - HM263 K462P 1996 PY - 1996/// CY - New York, N.Y. PB - HarperCollins College KW - PUBLIC RELATIONS KW - UNITED STATES N1 - Includes bibliographical references and index ER -