TY - BOOK AU - Lawler,Edmund O. TI - Copy chasers on creating business-to-business ads AV - HF5825 L384C PY - 1994/// CY - Lincolnwood, Ill. PB - NTC Business KW - Advertising copy KW - ADVERTISING LAYOUT AND TYPOGRAPHY KW - VISUAL COMMUNICATION KW - ADVERTISING MEDIA PLANNING ER -