Davis, Robert T., ed. <br/><br/>
Marketing management casebook 

 - 4th ed. 
 - Homewood, Ill. :  Richard D. Irwin,  1984 
 - 609 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT--CASE STUDIES
<br/><br/><label>LC Class. No.: </label>HF5415.13  / D384M 1984