TY  - BOOK
AU  - Davis,Robert T.,ed
AU  - Boyd,Harper W.,ed
AU  - Webster,Frederick E.,ed
TI  - Marketing management casebook
AV  - HF5415.13 D384M 1984
PY  - 1984///
CY  - Homewood, Ill.
PB  - Richard D. Irwin
KW  - MARKETING
KW  - MANAGEMENT
KW  - CASE STUDIES
ER  -