TY - BOOK AU - Drake,Mary Frances AU - Spoone,Janice Harrison AU - Greenwald,Herbert TI - Retail fashion promotion and advertising AV - HF6161 .C5 D724R PY - 1992/// CY - New York, N.Y. PB - Macmillan Pub. Co. KW - ADVERTISING FASHION KW - FASHION MERCHANDISING KW - SALES PROMOTION ER -