Bernhardt, Kenneth L.  1944- <br/><br/>
Cases in marketing management 

 - 3rd ed. 
 - Plano, Tex. :  Business,  1985 
 - 705 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT--CASE STUDIES<br/>MARKETING--DECISION MAKING--CASE STUDIES
<br/><br/><label>LC Class. No.: </label>HF5415.13  / B476C 1985