TY  - BOOK
AU  - Bernhardt,Kenneth L.
AU  - Kinnear,Thomas C.
TI  - Cases in marketing management
AV  - HF5415.13 B476C 1985
PY  - 1985///
CY  - Plano, Tex.
PB  - Business
KW  - MARKETING
KW  - MANAGEMENT
KW  - CASE STUDIES
KW  - DECISION MAKING
ER  -