TY  - BOOK
AU  - Hinkle,Charles L.
AU  - Johnston,Wesley J.
AU  - Lanigan,Esther F.
TI  - Cases in marketing management : issues for the 1990s
AV  - HF5415.13 H57
PY  - 1992///
CY  - Englewood Cliffs, N.J.
PB  - Prentice Hall
KW  - MARKETING
KW  - MANAGEMENT
KW  - CASE STUDIES
ER  -