Walker, Orville C., Jr. <br/><br/>
Marketing strategy : planning and implementation 

 - 3rd ed. 
 - Boston, Mass. :  Irwin/McGraw-Hill,  1999 
 - 393 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HF5415.13  / W344M 1999