TY  - BOOK
AU  - Sohn,Ardyth Broadrick
TI  - Media management : a casebook approach
AV  - P96 .M34 M424 1999
PY  - 1999///
CY  - Mahwah, N.J.
PB  - Lawrence Erlbaum Associates
KW  - MASS MEDIA
KW  - MANAGEMENT
KW  - CASE STUDIES
ER  -