Piercy, Nigel <br/><br/>
Market-led strategic change : transforming the process of going to market 

 - 2nd ed. 
 - Oxford :  Butterworth-Heinemann,  1998 
 - 665 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HF5415.13  / P537M 1998