TY  - BOOK
AU  - Piercy,Nigel
TI  - Market-led strategic change : transforming the process of going to market
AV  - HF5415.13 P537M 1998
PY  - 1998///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - MARKETING
KW  - MANAGEMENT
ER  -