Schmitt, Bernd <br/><br/>
Marketing aesthetics : the strategic management of brands, identity, and image 

 - New York, N.Y. :  Free Press,  1997 
 - 345 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CORPORATE IMAGE<br/>BRAND NAME PRODUCTS
<br/><br/><label>LC Class. No.: </label>HD59.2  / S354M