TY  - BOOK
AU  - Schmitt,Bernd
AU  - Simonson,Alex
TI  - Marketing aesthetics : the strategic management of brands, identity, and image
AV  - HD59.2 S354M
PY  - 1997///
CY  - New York, N.Y.
PB  - Free Press
KW  - CORPORATE IMAGE
KW  - BRAND NAME PRODUCTS
ER  -