Percy, Larry <br/><br/>
Strategies for implementing integrated marketing communications 

 - Chicago, Ill. :  American Marketing Association,  1997 
 - 241 
<br/><br/><label>Subjects--Topical Terms: </label><br/>COMMUNICATION IN MARKETING
<br/><br/><label>LC Class. No.: </label>HF5415.123  / P472S