TY  - BOOK
AU  - Ziccardi,Donald
AU  - Moin,David
TI  - MasterMinding the store : advertising, sales promotion, and the new marketing reality
AV  - HF5429 Z522M
PY  - 1997///
CY  - New York, N.Y.
PB  - Wiley
KW  - RETAIL TRADE
KW  - MARKETING
KW  - ADVERTISING
KW  - SALES PROMOTION
ER  -