TY - BOOK AU - Alexander,Alison,ed AU - Owers,James,ed AU - Carveth,Rod,ed TI - Media economics : theory and practice AV - P96 .E25 A439M PY - 1993/// CY - Hillsdale, N.J. PB - Lawrence Erlbaum Associates KW - MASS MEDIA KW - ECONOMIC ASPECTS ER -