Lewis, Herschell Gordon <br/><br/>
How to make your advertising twice as effective at half the cost 

 - Englewood Cliffs, N.J. :  Prentice-Hall,  1986 
 - 273 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING<br/>ADVERTISING--COSTS
<br/><br/><label>LC Class. No.: </label>HF5823  / L484H