TY  - BOOK
AU  - Lewis,Herschell Gordon
TI  - How to make your advertising twice as effective at half the cost
AV  - HF5823 L484H
PY  - 1986///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - ADVERTISING
KW  - COSTS
ER  -