Hair, Joseph F. Marketing research : a practical approach for the new millennium / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau - Boston, Mass. : Irwin/McGraw-Hill, 2000 - 682 p. Includes index ISBN: 0071164766 Subjects--Topical Terms: MARKETING RESEARCH LC Class. No.: HF5415.2 / H347M