Shimp, Terence A. <br/><br/>
Advertising promotion :  supplemental aspects of integrated marketing communications / 
Terence A. Shimp 
 - 5th ed. 
 - Fort Worth, Tex. :  Dryden Press,  c2000 
 - 674 p. :  ill. (some col.) 
 - The Dryden Press series in marketing .
<br/><br/> Rev. ed. of : Promotion management & marketing communications. 3rd ed. c1993 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0030211131 
<br/><br/><label>Subjects--Topical Terms: </label><br/>COMMUNICATION IN MARKETING<br/>SALES PROMOTION<br/>ADVERTISING<br/>DIRECT MARKETING
<br/><br/><label>LC Class. No.: </label>HF5415.123  / S545A 2000